If you’ve decided to start fresh with a business relocation, this guide is for you! Have you decided on a business relocation to a region with great opportunity? Or is your business relocation somewhere with a low cost of living? Both have their advantages, and are each strategic moves. My business relocation was to somewhere cheap, so I can focus all of my time, money and effort on growing my business.
While you settle in during your business relocation, you’ll need to start setting roots right away. The sooner you establish yourself in your new location, the better off you’ll be after your business relocation is complete.
Meet some local business owners
Before heading out into the city to meet some local business people, prepare a list of questions for them and potential answers about yourself. Then study how to present your list naturally and with authenticity. This’ll really increase the effectiveness of your conversations.
Know your goals and needs. When these are in the back of your mind, you’ll be more receptive when an opportunity presents itself.
Chamber of commerce
Find the chamber of commerce in your new area and inquire about attending a meeting. Once you sign up, pro-actively introduce yourself to some local business owners. Then, when you attend, you may recognize a them at the meeting. In a group, when someone already knows who you are, others will be friendlier to you and your business relocation will happen in style!
Look up some local business related conferences and sign up. Conferences can be a great place to start building your local network. You may even consider inviting a local business owner whom you’ve already met, to join you at the conference.
Conferences are particularly effective since attendees are usually open to meeting others. So it’s important to be outgoing. Have your business cards ready.
But, if you’re slower to approach people, or if you just wish to build your network more effectively, consider actually participating in a conference. This will help you get noticed.
Set up a booth
A booth will provide you with a platform. Now people will approach YOU. This platform can be set up with signage, publications, and other material like pamphlets and flyers. This is a great way to build your network and become known.
Providing a presentation or speaking publicly at a conference will also provide you with a platform for people to notice and approach YOU.
Attend business-related classes
This is particularly effective since you can network with those whom you learn and study with. These network contacts will share a bond with you.
Here’s another area for effective networking. Having a membership in common with others makes it easier to connect. Be sure to attend the events regularly. Also, consider public speaking or setting up a booth. Having a platform within an association is also an effective networking tool.
Local supply and distribution
Map out local supply and distribution channels. Depending on your industry, this is a good place to start. Even if your target market isn’t near your business relocation, you may be able to provide some other value to your community, like volunteer work. Be creative with this one as it’s important to have a local presence, regardless of your industry.
If it doesn’t make sense to find suppliers locally, consider this: Because you need to purchase office supplies and other goods, build local relationships by setting up accounts for regular purchases. This will strengthen your connection with local businesses.
Build your local influence
Local influence is always a good idea to aim for. Maybe, in the future, you can influence the development of local suppliers for your business needs. Influence helps to increase your success!
Find a local mentor
Mentorship is imperative for any business person. Having a local mentor will allow you to get a better perspective of your local community. It shouldn’t be hard to find someone to meet with you regularly over lunch, a coffee, or a beer.
Not only will mentorship help you learn and grow, as it usually does, it’ll provide you with a local ally. This’ll also help you gain influence in your new community. Maybe you can find more than one mentor!
After business relocation, familiarize yourself with the demographics of your new region. Even if you don’t do business locally, it’s always a good idea to understand them. Get to know what makes your local region tick.
Understanding local demographics will help you realize new opportunities. It’ll also allow you to advise and assist other local business people. Statistically, most business owners don’t fully understand their local demographics. So providing them with your knowledge of the local demographics, you can help them grow and succeed. Now that’s a great way to build local influence, right?
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Business Relocation – New Land of Opportunity
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