There are two reasons to launch a business startup. You can form a business startup around your ideas, or you can create a business startup framework for future ideas. So launching a business startup without ideas can be strategic, but you must develop ideas you can take to market.
Ideas are cheap. That’s because talk is cheap. So let’s turn your ideas into something valuable to make a profit.
Business Startup Without Ideas – It starts with an idea
Whether you’ve created a business startup without ideas or not, ideas must be established and developed. I won’t try to write about some magical method for idea generating. But good idea generation processes do exist, like brainstorming. Just know that most successful ideas came by chance.
Discoveries are usually made while looking for a solution for something else.
- Keep an open mind
- Pay attention to everything around you
- Find problems and think of innovative solutions
Like I said earlier, ideas are cheap. So just list them out. Then narrow them down to the business ideas that you’re drawn to.
Original ideas
Winning ideas are usually NOT original. So put your spin on existing business ideas. Just take an existing idea and turn it into something valuable. It doesn’t matter how many people have thought of it before. Turn it into something tangible and valuable. Then you can take credit for it!
Thomas Edison did exactly that, with an existing idea – the electric light bulb. Electric lighting was first invented in 1800, by Alessandro Volta. Then, in 1802, Humphrey Davy produced the world’s first electric lamp. What followed was a series of inventors who tried to develop the light bulb into something viable, unsuccessfully. Finally, In November 1879, Edison filed a patent for the electric lamp using a carbon filament.
Seth Godin covered this concept when he wrote “Steal, don’t invent. Steal your business model. We don’t have a shortage of business models, it’s okay if you pick one that’s already working for someone else.”
Bad ideas
Don’t ignore bad ideas. Just put them in your list with all of your other ideas. It takes time to get to the winning idea. And it may end up being one of your bad ideas.
When people first hear about an idea, they typically think poorly of it. When this happens, don’t sweat it. This usually means nothing. Many of the world’s greatest ideas had received a poor reception, initially. And you may have a similar bias to new ideas. So ignore that too, and just write them down. Most ideas look different the next day.
Passion
Reduce your list down to the ideas which cause you to feel passion. Then, stop the idea generating process and get to work. Before you can launch a business, you must launch your idea. So follow the same process!
When others don’t like your idea
As I stated earlier, this is common and it means nothing. Even you may not have liked the idea at first. Paint a nice picture of what problem your idea solves. Start by showing the problem. Then pound it in. Remind people about how much that problem sucks.
Develop a thought-path to your solution. Ask yourself: what is it about my idea? Why do I feel this one should be developed. Then take the time to map out a thought process in which your clients will be thinking. And create an interesting infographic based on your results!
What to do with your idea
Start by simplifying your idea. And make it easy for “outsiders” to understand quickly. Since you can see the vision for your idea clearly, developed it! And be creative – spend time simplifying your vision in a way that will catch the attention of your target audience within two seconds. Next, simplify your infographic.
Build prototypes
Presenting a tangible solution has impact. Since you’ve shown them the thought process which leads to your idea, provide your target audience with a tangible representation of it.
Business Startup Without Ideas – Turn your idea into something valuable
What makes something valuable? Seth Godin refers to “commodity pricing” in his book Free Prize Inside. His book asserts that a commodity becomes valuable when people are willing to pay more than the commodity price. So turn your idea into something remarkable.
“Remarkable” simply means that a customer is willing to make a remark about it. So if you can create remarkable products, people will talk about them. Then, if that happens, the word will spread and your sales will grow.
Product innovation
Now, how can you innovate your idea to cause viral buzz? Try putting some bacon in your marmalade. Or put some salt crystals on your chocolate bars. Try installing premium stereos and speakers into the lower-end cars you sell. It’s amazing what kind of things you can do to go beyond product differentiation. So shock them, in a good way.
Spend some time thinking outside the box and come up with a way to innovate your idea. Then turn it into something valuable by making it remarkable. You can turn your idea into something people will pay more for. Now that’s valuable!
Follow through
Never lose site of your original vision. Others will try to distract or discourage you. So stay focused and don’t give up. Remember, it’s a marathon, not a sprint. So you must have good business stamina to succeed.
Now, your business startup without ideas has become a business startup with winning innovation!
Thank you for reading:
Business Startup Without Ideas
Written By: Greg Hixon of RE-MEX-IMAGE and Hixonic Web Specialists
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