Those who possess know-how typically have good job security, as long as their job remains relevant. But the ones who possess know-why direct and manage those workers. You, the entrepreneur, must understand why each job, task, and project exists. A know-why entrepreneur possesses the vision required to drive a business startup to success.
You may have know-how, which can be a great asset, but you must keep it in check. You’ll perform many, if not all of the tasks in the early days of your startup. So, know-how is important. Just never forget your most important job – navigating your startup forward and always keeping your eye on the target, which is established by your entrepreneurial vision.
Each task is determined and prioritized by you, the know-why entrepreneur. Therefore, focus on implementing your entrepreneurial vision first and foremost, regardless of your skill-set and “know-how.” Go ahead and do those jobs when your assistance is needed, but don’t get too comfortable. You’re not a freelancer, you’re an entrepreneur with vision – a know-why entrepreneur.
Your role as a know-why entrepreneur
You’re the board of directors and the stock-holders, all wrapped into one person – the know-why entrepreneur. And those two groups manage nobody. They call the shots, but they don’t implement them. So what are you? Are You a Small-Business Owner or an Entrepreneur? The Difference Is Important to understand.
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Obscurity is commonplace in the life of an entrepreneur. Therefore, nobody will truly understand you. They won’t understand what you actually do. And, most importantly, they won’t understand WHY you do what you do.
“Entrepreneur” is not a job title. Most people think you must work at a job within your startup. And, “Manager” is the job title they may expect you to hold. But, “Manager” is a full-time job in itself. So, be sure to keep that in mind as jobs and responsibilities grow.
Entrepreneurs are unconventional
Don’t work “at” your company. You’re the know-why entrepreneur. Therefore, always work “on” your company first. You’re the one who knows the “why.” That is such an obscure concept for many people to understand – new entrepreneurs and small business owners included. And, it’s sad because you probably work harder and innovate more than anyone else at your business startup. You’re it. You’re the key to success!
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Consider yourself “on the clock” 24 hrs a day, seven days a week, and 365 days a year. Who is the one most preoccupied by how the company is doing? – Only you. Therefore, you’re the one who takes the highest risk. And, you don’t get a paid holiday pay for Christmas. A know-why entrepreneur is a visionary who is focused on starting and growing a business startup, not necessarily on managing one or working at one.
“Talent does what it can; genius does what it must”
– Edward G. Bulwer-Lytton
Successful entrepreneurs are sometimes called “geniuses.” And, it’s true. Those sometimes simple yet un-thought-of approaches used by successful entrepreneurs are usually referred to as GENIUS. It takes ingenuity to map out the “why” and determine the right vision for a business startup to succeed.
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Are You a KNOW-HOW or a KNOW-WHY Entrepreneur? – Maybe You’re Both!
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