What does it take to market a product or a service? And, what are some effective marketing strategies that’ll ensure your target market finds you? Start by determining what your target audience really wants. What can they afford? And how can you entice them to take a closer look? Develop compelling marketing strategies and then execute them with great […]
Strategic Decisions – Social Media Marketing
All business growth initiatives require strategic decisions. You must prioritize and decide which action-items to take, and when. Whether you plan to innovate and mediate your social media strategy or create a new content marketing plan, making strategic decisions effectively is the key to success. So to really capture the meaning of strategic decisions and […]
The Nuts and Bolts of Market Research
Understanding what the public finds important or appealing is an underestimated hurdle. Knowing what the public can afford or is willing to sacrifice for is a science in itself. Market research is a necessary prerequisite and an on-going action-item when launching a business or product. What you think the public will want may not actually be the […]
10 Bad Habits That Ruin Customer Experience
There are multitudes of stellar customer service habits that provide great customer experiences. And incorporating these habits will allow for huge gains in market-share. But first, the bad habits that ruin customer experience must be addressed. Root-out those bad habits that ruin customer experience. By eliminating your bad customer service habits, your company can be completely turned around. Customer-loss […]
Marcus Lemonis Insights in The Profit S2:8
One of my favorite TV shows, The Profit, is hosted by Marcus Lemonis. This show is filled with drama…reality-show style, so most viewers probably watch it for the entertainment value. And entertain, it does. The show has plenty of intrigue and conflict as Marcus attempts to rescue failing businesses, one per episode. He applies his simple yet compelling Three-P philosophy. People, Process and Product. […]