What does it take to market a product or a service? And, what are some effective marketing strategies that’ll ensure your target market finds you? Start by determining what your target audience really wants. What can they afford? And how can you entice them to take a closer look? Develop compelling marketing strategies and then execute them with great […]
CHANGE THE STATUS QUO – Dream big
As an industry game-changer, CHALLENGE the status quo with a better way of doing business. Then, after convincing your target market how much better it is, CHANGE the status quo by driving it in – create an all-new market structure, which is how business is conducted in your industry. Dream big and face the risk. […]
How To Become An Industry Game Changer
An industry game changer challenges the status quo and then defies it. A successful industry game changer will create a new market structure – how business is conducted in that industry. And an industry game changer faces high risk, but realizes that the rewards are HUGE! Let’s look at how YOU can become an industry game changer. So first, who’s […]
Strategic Decisions – Social Media Marketing
All business growth initiatives require strategic decisions. You must prioritize and decide which action-items to take, and when. Whether you plan to innovate and mediate your social media strategy or create a new content marketing plan, making strategic decisions effectively is the key to success. So to really capture the meaning of strategic decisions and […]
The Nuts and Bolts of Market Research
Understanding what the public finds important or appealing is an underestimated hurdle. Knowing what the public can afford or is willing to sacrifice for is a science in itself. Market research is a necessary prerequisite and an on-going action-item when launching a business or product. What you think the public will want may not actually be the […]